Isn’t webisode one of those nonsensical words – like staycation and frenemy – that you wish would just go away? You might say it’s cringe-worthy, as if cringing were ever worth the trouble.
One wonders what a no-nonsense guy like Mike Rowe, host of TV’s “Dirty Jobs,” would think of the word webisode. He’d probably run over it with the all-new 2011 Ford Super Duty. There’s no harm in dreaming, right?
Mike Rowe is hosting a series of – you guessed it – webisodes detailing the development and testing of the new powertrain lineup of the all-new Super Duty – a truck so tough all of your frenemies will run scared. I’m posting the 2011 Super Duty info now and in less then 2 weeks is the Canadian Western Agribition. Wouldn’t you know, Ford has chosen the Agribition in Regina to launch the new 2011 Ford Super Duty to the public.
Finally, Webisodes for Truck Guys
In the series, Rowe leads customers through laboratory and real-world durability testing of the Ford-built 6.7-liter Power Stroke® V-8 turbocharged diesel, 6.2-liter V-8 gas engine and 6R140 heavy-duty TorqShift® six-speed automatic transmission.
The webisodes are at http://www.fordvehicles.com/2011superduty/ if you’d like to see a larger, higher resolution than on our Capital Ford – Tailgate blog.
According to recent Ford customer research, Mike Rowe is the quintessential “truck guy” (like there was ever any doubt!) One respondent said: “I would say that he drives a truck in real life and is not afraid to do stuff like pull out a stump or go off-road.”
In the coming months, the site also will feature webisodes demonstrating the capability of the all-new 2011 Ford Super Duty on commercial customers’ work sites.

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Just a quick update from the Leader Post. “Ford Motor Company of Canada is now a platinum sponsor of Canadian Western Agribition and a presenting sponsor of the 2009 CCA Finals Rodeo,”
Excited to take the video camera down to Agribition and get some footage of the new truck.