It’s game on for the 2010 Ford Taurus. At the tail end of last week the Taurus took on a staring role in a new online interactive game. I tried the game out and was absolutely blow away within a few seconds. It’s definitely taking gaming to the next level by fully integrating the vehicle and its technology and features into the gaming experience. I mean… you can really use the Ford Taurus’s gadgets and du-dads from Microsoft’s SYNC to the radio volume to the park assist – self parking system.
“What we really liked about creating the online game with USA is that it not only introduces Taurus to millions of consumers through the popularity of online gaming but provides them with a very engaging way to experience the innovative technology and features in the new Taurus.” – Jeff Eggen, Ford Car Experiential Marketing Manager
The game, “White Collar: Chasing the Shadow,” is an extension of the critically acclaimed USA NETWORK drama “White Collar,” which follows a con artist and FBI agent who team up to catch bad guys. The Taurus is not only featured prominently in the television series but now in a new online game that allows players – acting as FBI trainees – to drive the Taurus and use its features to catch a notorious villain dubbed “The White Shadow.”
What makes this initiative unique is that the 2010 Taurus isn’t just along for the ride. The new and class-exclusive technologies in the Taurus are used to interpret clues and collect evidence.
For example, players use the Ford SYNC technology to access text messages that contain important crime-solving tips.
Online game product placement: Kicking it up a notch
Product placement in online games is not new for Ford, but the depth of the Taurus integration in “White Collar: Chasing the Shadow” is.
Ford is continually looking for ways to extend partnerships – like the one with USA NETWORK – in meaningful ways.
If you would like to experience the Taurus in the new online game, please visit http://chasingtheshadow.usanetwork.com/ and click on the “games” tab at the top of the page. If you’d like to see the real Taurus in person or have any questions about it come down to Capital Ford leave and questions in the comment field!
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[...] but we did give the White Collar: Chasing the Shadow game some props on our blog a few weeks back. Capital Ford Lincoln – Regina Ford Dealer – 2010 Ford Taurus Game | The Capital Ford Tailgate I was blown away. Went in not knowing what to expect and the 2010 Ford Taurus placement in this [...]