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Ford Taurus sales rose 77% in Dec 09

Now we step out of good ol’ 66′ and into 2010 where David Mondragon is now president and CEO, Ford of Canada. After becoming the #1 selling brand in Canada Mondragon had this to say -”Our products drove our sales success in 2009. Canadian consumers showed confidence in the Ford brand and recognized the quality and value in our lineup,”  “We grew our sales despite a down industry, powered by the freshest showroom in the country.” December also marked the fourteenth consecutive month of market share increases at Ford of Canada and a sales jump of 26 per cent marked the company’s seventh straight month of retail sales gain.

With a sales increase of 46 per cent, the Lincoln lineup also saw strong performances with MKZ leading the pack. “Interest in the Lincoln brand has seen a dramatic increase. With the launch of the MKS and MKZ we’re seeing a resurgence in the Lincoln brand.” Ken Kennedy – General Sales Manager Capital Ford Lincoln. The Oakville-built Ford Flex, Ford Edge and Lincoln MKX also helped to increase sales at Ford of Canada.

“The industry continues to show signs of strength and we see a modest recovery coming in 2010. Ford of Canada is well positioned to experience growth by offering leading products that consumers want and value,” said Mondragon. “In fact, we have 10 launches for 2010, from all-new products, to advanced powertrains and innovative technologies – our lineup this year will have something for everyone.”

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The new F-150 – which features exclusive “K-bag” side air bag technology – provides better side-impact crash safety ratings than the Chevrolet Silverado and Dodge Ram, according to a new study by the Insurance Institute for Highway Safety.

Special “K-bag”

Among the truck’s unmatched list of advanced standard safety features is its patented “K-bag” technology, a new front seat-mounted dual-chamber side air bag named for its unique shape, which is designed to help protect the rib cage from excessive crash forces during a side impact. This air bag is supported with a state-of-the-art side crash sensing system that uses pressure pulses from the impact to deploy the air bag 30 percent faster than a conventional system.

Canada’s safest full-size pickup

The F-150 earned an IIHS “Top Safety Pick” last November and quadruple 5-star government crash test ratings in January – making it the only full-size pickup to achieve both top crash-test ratings. Combined with the most standard safety features in the segment, the F-150 is Canada’s safest full-size pickup.

More exclusive occupant protection

Also new to the F-150 dating back to 09′ is Ford’s standard Safety Canopy® side-curtain air bag rollover protection system, which helps protect front and rear outboard passengers in both rollovers and side impact crashes. The air bag is designed to stay inflated for several seconds for additional protection in rollover crashes, which often last longer than side impact crashes.

Ford’s Personal Safety System – also a standard feature – is made up of a suite of protection technologies, including dual-stage front air bags and occupant weight classification, working together to help protect occupants.

Most sophisticated electronic stability control

The F-150’s standard offering of Ford’s industry exclusive AdvanceTrac® with RSC® (Roll Stability Control™) also met a newer requirement that vehicles must offer electronic stability control to earn IIHS’s top rating. The system is the world’s most sophisticated electronic stability control, helping prevent skidding and rollovers. It goes a step beyond typical stability control systems with a gyroscopic roll sensor that determines both the vehicle’s body roll angle and roll rate.

Lighter, tougher structure

The F-150’s safety leadership also is built on the solid structure that underpins the truck’s legendary “Built Ford Tough” durability and capability. The truck has an all-new hydroformed steel front end – including use of tubular ultra high-strength, lighter weight steel that contributes to its unsurpassed fuel economy in the full-size pickup truck segment.

At Capital Ford we love trucks, we know them inside and we want to show off the F-150. If you have any questions stop by anytime or leave a comment for us below so we can answer it for everyone. Tough, crazy durable, and insanely safe, great case for the best truck ever made!

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The award honors vehicles in each industry segment that ALG predicts will retain the highest percentage of their original price after a three-year period. “After hearing about the award at Capital Ford we were really happy. We are the largest Ford store in Saskatchewan and among the top 5 in Western Canada and the F-150 is a main reason why. The crewcab F-150 is our top selling vehicle. For our customers this means an easier transition in 5 years to a newer truck and overall it will help the ownership experience. Customers can enjoy knowing their truck will last and be worth more for years to come.” Ken Kennedy – General Sales Manager at Capital Ford

“The F-150 redesign for the 2009 model year was especially significant under the skin. The most capable light-duty pickup is still leveraging that redesign for 2010, but it is also more refined and quiet around town,” said James Clark, general manager, ALG. “On top of the product enhancements, F-150’s competitive pricing makes it a great value story for Ford.”

ALG determines award winners after carefully studying the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing strategies are among the key factors that affect ALG’s residual value forecasts.

“Winning an award like this is great for all of our F-150 customers because it tells them that they made a smart decision,” said Brian Bell, F-150 product marketing manager. “It also assures potential future customers that F-150s will not only run great and look great, but they will be worth more when it comes time to trade them in for a new truck.”

The F-150 provides customers with more choice than any other pickup truck, with models ranging from the popular XL work truck all the way up to the luxurious Platinum, the sporty Harley-Davidson and the four-wheeler of the year, the FX4.

“Plus it delivers superb fuel economy on the highway, and it does it at a price that represents a great value to the customer at the time of purchase as well as years down the road,” said Marc Lapine, F-150 consumer marketing manager.

The F-150 also offers many class-exclusive features like a flat load floor, Ford SYNC®, Box Side Steps, a Tailgate Step and the award-winning Ford Work Solutions™, a suite of productivity technologies developed for the commercial truck owner. Ford Work Solutions recently received the prestigious 2010 Best of Innovations for In-Vehicle Accessories by the Consumer Electronics Show’s Innovations Design and Engineering Award. Additionally, the technology was recognized this fall as “Outstanding Feature” by the Texas Auto Writers Association.

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